A BRIEF HISTORY
Guarana Forca was established in 1987 by Herman Willems, at a time when guarana was virtually unknown in Belgium. Thanks to its remarkable qualities, the product quickly attracted attention, and Herman proudly dedicated himself to distributing guarana for the next 20 years.
In 2010, the business was taken over by Kathy Van Genegen, who broadened its reach by focusing on organic markets and wholesale retailers. Her efforts helped introduce guarana to a wider audience across Belgium.
In 2020, Kathy’s son, Ibe Vermeulen, envisioned a new era for Guarana Forca. Driven by a passion for the product and its potential, he launched a complete rebrand aimed at bringing high-quality guarana directly to enthusiasts in both Belgium and the Netherlands. With a modernized, streamlined distribution model, Guarana Forca now offers premium guarana at an accessible price—true to its roots, yet ready for the future.